Fiat Professional announced, on May 21, the introduction of Tris, its first three-wheeled electric vehicle made in Morocco for the African and Middle East markets. This launch is part of a global expansion strategy in micromobility. According to media.stellantisthe Moroccan factory will supply the entire MEA market, where urban populations increase by 3% per year, creating significant demand for these solutions.
Fiat’s investment testifies to confidence in Morocco’s manufacturing capacities and its strategic position, especially since the commercial strategy focuses on accessibility and affordability. As such, Fiat offers rental and financing options with a possibility of purchase, to lift traditional property barriers, targeting local entrepreneurs, small businesses and economics workers.
The company thus positions tris as an economic empowerment tool for poorly served communities. Also, marketing highlights three key arguments: zero emission for environmental compliance, low operating costs for profitability, and versatility thanks to chassis-cabine, tray and pick-up configurations.
The autonomy of 90 kilometers and recharge on domestic socket respond to practical concerns concerning the adoption of electric vehicles.
Fiat could consider European expansion, thereafter, which would translate the universal attraction of sustainable urban mobility solutions.
