By Economist | 05/26/2025 – 13:21 | Share

The city of Agadir has a new hotel establishment. The legendary Pickalbatros Palais des Roses reopened after a period of complete renovation during a ceremony in the presence of representatives of the Regional Investment Center (CRI) of Souss-Massa, the regional CGEM as well as several personalities from the economic and tourist world. This iconic 5 -star hotel in the city was taken over by the Pickalbatros Morocco for tourism and investment subsidiary.
The realization of the renovation project is the fruit of a synergy between public and private actors in the territory, with support from CRI Souss Massa, mobilized to support the different phases of the project. In total, the establishment has 404 rooms, a capacity of 808 beds. It reinforces the seaside offer of the city and is part of a dynamic of upmarket of the destination Agadir.
EMG